P1 Performance views the Dealer-Distributor relationship as a long-term partnership; because of this, the company is highly selective when choosing new Dealers. Provided that a Dealer fits the requirements, they are introduced to P1 Performance’s proprietary solutions by a New Accounts Sales Representative. Upon successful completion of the New Accounts period, Dealers are assigned to a Market Specialist whose knowledge and expertise aligns with their business objectives.

All new Dealers are required to place an opening order at a specified size—typically called a buy-in—to open an account with P1 Performance. P1 Performance’s buy-in policy and Dealer requirements create a sufficient barrier to entry into the automotive aftermarket to prevent sellers who are not invested in the future of the industry from gaining access. This in turn helps to protect P1 Performance’s current partners. While the process to become one of the company’s Dealers is stringent, it is because P1 Performance is focused on building a long-term, mutually beneficial relationship.

P1 Performance supports ethical business practices as a guiding principle and does not believe that the owner of a dominant marketplace should participate as a seller in that marketplace. Marketplace participant and owner situations inherently lead to unethical abuse of power as dominant marketplace owners have the exclusive ability to manipulate their marketplaces in order to gain advantages. P1 Performance will not do business with any dominant marketplace owners who participate in owned marketplaces.